Why are so many organizations investing millions into AI while still struggling to prove meaningful productivity gains?

In this episode of AI at Work, I spoke with Rahsaan Shears, Principal and AIQ Program Lead at KPMG, about a major new study conducted alongside the McCombs School of Business at The University of Texas at Austin that analyzed 1.4 million real workplace AI interactions. What emerged from that research challenges many assumptions business leaders currently hold about AI adoption, productivity, and the future of work.

One of the most surprising findings was that the most effective AI users were not necessarily the most technical employees, nor even the people using AI tools most frequently. Instead, the highest performers were what KPMG calls “sophisticated users,” employees who learned how to think with AI, challenge i ...