Chapter 2 - The Big Idea

Every transformation begins somewhere, dear listener. Usually in a windowless room, in front of a whiteboard that says DO NOT ERASE for reasons nobody living can explain.

Tonight: a dreamer finally gets his twenty-five minutes, and seven executives say yes to his idea. All seven of them. Enthusiastically. Unanimously.

To the same idea? Come now, dear listener. You know better than that.