A massive shift is coming to luxury real estate, and most agents aren't ready for it.

Over the next decade, Gen X and millennials will inherit $4.6 trillion in real estate globally. The U.S. is capturing 52% of that transfer. But here's the thing—these younger heirs aren't buying luxury the same way their parents did.

In this week's episode, I break down what this generational wealth transfer means for your business. We're talking about buyers who prioritize identity, lifestyle, and long-term value over traditional luxury signals. They want bigger homes with distinction, acreage, privacy, and architectural quality. And wealth is migrating South and Midwest to cities like Atlanta, Nashville, Dallas, and Salt Lake City.

I also cover:

• How to turn raw MLS data into client-ready insights in minutes using AI
• This we ...