### Advisors Collective Podcast: Innovative Prospecting for Top-Tier Clients

1. Invest in Marketing

Allocate 10-25% of your revenue into marketing efforts such as ads, events, and other strategies to attract qualified prospects. As your revenue grows (e.g., $2M/year), aim closer to the 20% mark to scale effectively.

2. The Importance of Prospecting

Many advisors focus too heavily on existing client portfolios rather than expanding their client base. Shifting efforts toward acquiring new clients can significantly grow your business.

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### Innovative Prospecting Strategies:

1. Host Small Exclusive Events

- Plan high-end, niche experiences like wine tastings or golf clinics.

- Hire professionals (e.g., a PGA pro) to create unique value. ...