Episode 2: "The role of paid media in marketing ecosystems"
AdApt: Marketing Systems by Sylvia Keller
S1 · E1
Oct 17, 2023
34:57
Episode notes
- How paid media fits into the marketing ecosystem
- Why is it important
- Common mistakes made getting into paid media
- Benefits of paid media
Keywords
paid media
marketing
digital marketing
ppc
pay per click
marketing system
branding
advertising
paid ads
paid advertising