Episode 2: "The role of paid media in marketing ecosystems"

AdApt: Marketing Systems by Sylvia Keller

S01 E01
34:57
Episode notes
  • How paid media fits into the marketing ecosystem
  • Why is it important
  • Common mistakes made getting into paid media
  • Benefits of paid media
Keywords
paid mediamarketingdigital marketingppcpay per clickmarketing systembrandingadvertisingpaid adspaid advertising