AdApt: Marketing Systems
Season 1
Episode 2: "The role of paid media in marketing ecosystems"
by Sylvia Keller
How paid media fits into the marketing ecosystem Why is it important Common mistakes made getting into paid media Benefits of paid media
Introducing Systemic Marketing: A New Era for Digital StrategiesDiscussing what Systemic Marketing is, its importance, and how it fits into the overall marketing strategy of businesses.