How HVAC Contractors Can Increase Close Rates by 11% with Greg Jones

With HVAC system prices rising dramatically since 2019, affordability has become one of the biggest challenges facing contractors and homeowners.

In Episode 8 of Accelerated HVAC Success, Ben Middleton sits down with Greg Jones, Regional General Manager for Stevens Equipment Supply in the Southwest, to discuss how contractors can adapt to a changing HVAC market.

Greg and Ben explore the importance of financing, including how consistently leading with financing can increase contractor closing percentages by 11%. They also discuss the growing role of AI in HVAC, the importance of technical and sales training, what the HVAC branch of the future should look like, and how distributors can become true business partners instead of simply providing equipment and a price list.

Greg also shares why, after decades in the industry, he believes HVAC remains one of the best opportunities available for the next generation.

Topics include:

• HVAC financing and homeowner affordability • Increasing contractor close rates • AI and the future of HVAC • Training technicians and sales teams • The HVAC branch of the future • Supporting independent contractors • Building stronger distributor relationships • Career opportunities in the HVAC industry

Guest: Greg Jones Regional General Manager – Southwest Stevens Equipment Supply

Hosted by Ben Middleton of Daikin Comfort Technologies.