Episode notes
Episode Summary: In this episode of "Financial Advisors Say The Darndest Things," host AB Ridgeway explores the psychology behind consumer behavior, particularly focusing on the allure of coupons and discounts. Using the example of Burger King's promotional offers, Ridgeway delves into how these seemingly beneficial deals can actually lead to unnecessary spending and financial pitfalls.
Key Takeaways:
- Coupon Fallacy: While coupons may appear to save money, they often lead to increased spending rather than genuine savings. Ridgeway emphasizes that using a coupon doesn't negate the fact that money is still being spent, highlighting the importance of discerning between saving and spending less.
- Heuristics in Decision Making: Ridgeway discusses the concept of ...
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