The Chiara Ferragni Case: Fashion Influencing between False Advertising, Criminal Law, and Rebranding

A Fashion Law Dinner Party with Fashion by Felicia by Felicia Caponigri

Episode notes

On January 14, 2026, the fashion influencer Chiara Ferragni was cleared of criminal charges in Milan, Italy. The charges stemmed from what has been known as "Pandoro-gate", a campaign Ferragni created in collaboration with the Italian brand Balocco to promote an Italian Christmas cake in pink with Ferragni's logos. The specifics of the case were complex, and included a number of actors and forums, from administrative fines, to public regulatory bodies and non-profits, consumers, and a public prosecution. Why was this case such a flashpoint in Italy? What is the difference between the fines Ferragni paid to regulatory authorities in Italy and the criminal charges which were dismissed? How important was the legal strategy of Ferragni's lawyers, and what can we learn from this case?

In this episode, Felicia speaks to Marco D’Ostuni, a partner  ... 

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Keywords
fashion lawfashion heritagecultural heritagebusiness lawcorporate fashion lawItalian fashionItalian Modelsitalian lawyersChiara FerragniPandoro-gateBambini delle fateCaso BaloccoEaster eggsFalse InfluencingFalse advertisingFashion influencerschiomenticriminal lawChiara Ferragni's criminal casefalse advertising criminal chargesproscioltaassoltaFTCcompetition authoritiesFedezregulatory agencies in ItalySanremo 2023DiorVogue