Every 1PersonUnicorn breaks at some point. Not because the framework is wrong. Because execution is hard. Because life disrupts the week. Because one pillar gets neglected while another demands attention. Because something outside your control changes the channel, the algorithm, the market, the technology. The system breaks. The question is never whether. The question is always how bad is the break — and how fast can you recover. There are five failure modes. Five specific ways the ILG system breaks. Each one has a specific recovery path. This episode names them and walks you through the recovery for each one.

— THE BUILD — Name your current failure mode. Which of the five is closest to what you're experiencing right now? Single pillar neglect. Platform dependency break. Identity drift. Execution paralysis. Compounding interrupted. Write th ...