Episode notes
If your partnership makes people say "I didn't see that coming" — you're doing it right. The filter that separates orbit-generating partnerships from transactional ones.
The unexpected room is the partnership nobody predicted — and the one that generates the most reach. Not because it reached a bigger audience, but because it reached the right one in a way that made people pay attention. Aria and Aaron. Michelin and restaurants. Red Bull and space. The pattern is always the same: an identity alignment that surprises people because they hadn't connected the dots — until the partnership did it for them.
— THE BUILD —
From your vertical adjacent map — pick one entity in one adjacent industry who is doing something genuinely new right now. Write two sentences: what are they building, and why does your story rhyme with theirs? Then write the first sentence of the email you would send to start the conversation. Not the pitch — the opening. The sentence that describes what you share without asking for anything.
The email doesn't have to be sent today. But it has to be written today.
Don't skip this. Motivation fades by Tuesday. The BUILD happens today.
Download the free BUILD Workbook — all 52 BUILDs, one page per episode:
https://1personunicorn.com/books-unleashed-workbook
Zero Permission. Always.