Episode notes
You can have the best product in the world and go nowhere. The question is never how loud you are — it's which room you walk into and who opens the door.
The Reach pillar is not about broadcasting to the largest possible audience. It's about finding the right room — where the people who need exactly what you've built are already gathered — and being useful enough in that room that the door opens wider. Four levels of reach: paid, borrowed, earned, orbit. Arc Five begins here.
— THE BUILD —
Map your reach hierarchy. Where does your current reach come from? Paid, borrowed, earned, or orbit? What percentage of your current audience found you through each level? And — most importantly — what would it take to move one level up? What would earning the next level of reach require from you?
Don't skip this. Motivation fades by Tuesday. The BUILD happens today.
Download the free BUILD Workbook — all 52 BUILDs, one page per episode:
https://1personunicorn.com/books-unleashed-workbook
Zero Permission. Always.