Episode notes
$4M in two years. Then 80% revenue drop. The distribution broke. The product didn't. That difference is everything.
Adam Wathan built Tailwind CSS into the most used CSS framework in the world. Then AI assistants started answering the questions that used to send developers to his documentation. Revenue dropped 80%. But Tailwind CSS kept growing. The distribution broke — the product didn't. This episode is about the most important distinction in the Product arc, and why the channel is rented land.
— THE BUILD —
What is the primary channel through which people currently discover your product or your work? Now: if that channel disappeared tomorrow — would people still find you? Do you have an owned list, a direct relationship, a community that would survive the channel's disappearance? If not — what is one step you could take this week to start building that owned relationship?
The channel breaking is not a question of if. It's a question of when.
Don't skip this. Motivation fades by Tuesday. The BUILD happens today.
Download the free BUILD Workbook — all 52 BUILDs, one page per episode:
https://1personunicorn.com/books-unleashed-workbook
Zero Permission. Always.