#11: This week’s episode breaks down the shifts actively reshaping how couples choose wedding vendors and why some businesses are losing ground before an inquiry ever happens.

As Valentine’s Day approaches and proposal volume spikes, many vendors are focused on engagement announcements and incoming leads. But decision-making is starting earlier, moving faster, and happening outside the places vendors are watching.

In this episode, we unpack what’s already influencing 2026 weddings and how discovery, expectations, and ethics are changing the rules.

In this episode, we cover:

• Why AI-powered vendor discovery signals the end of keyword-first search
• How couples are using visuals, references, and compressed trust signals to evaluate vendors in seconds
• What it means when algorithms become the first gatekeeper ...