#10: In this episode of What Couples Want, we’re breaking down the marketing strategies that quietly influence booking decisions long before an inquiry ever happens.

Couples today are planning earlier, researching more intentionally, and relying on outside validation, reviews, and follow-up systems to decide who feels trustworthy. While trends come and go, these evergreen tools continue to shape real decisions behind the scenes.

We’re joined by Allison from Made in Marketing, who works with service-based businesses across industries to strengthen their Google presence, build meaningful social proof, and create email systems that support long-term visibility and sales.

Together, we talk about what actually drives ...