Your customers are not the same as they were five years ago. They’re more skeptical. More informed. More impatient. And far less tolerant of corporate-sounding marketing. In this episode of Underestimated, Shawna Suckow breaks down what has actually changed in buyer behavior — and what small business marketing must do differently to stay relevant. This is not just mindset; It’s tactics. You’ll learn 1) How to market to a more skeptical buyer, 2) Why transparency now outperforms polish, 3) What to stop saying immediately, 4) How to adjust messaging to build faster trust. If your marketing feels harder than it used to, it’s not random. Customers evolved. Your strategy needs to evolve with them.

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