UNDERESTIMATED: The Small Business Advantage Podcast

UNDERESTIMATED: The Small Business Advantage Podcast

di Shawna Suckow
Imprenditoria
Stagione 1
Why Do Customers Choose My Competitors Instead of Me?
Your competitor didn't necessarily win because they were cheaper. They may have felt safer, been easier to find, shown stronger proof, or made the buying process less annoying. Shawna breaks down the reasons customers choose another business, including perceived risk, weak visibility, friction, missing social proof and plain old inertia. She also shares the keynote she lost to a speaker with a Disney background, the questions that get useful answers from lost customers, and the small-business advantages bigger companies can't copy. If you're struggling with: 😬 Losing business without knowing why 😬 Assuming every loss is about price 😬 Competing with companies that look safer or more established 😬 Getting honest feedback from customers who chose someone else 😬 Finding friction in your own buying process You'll learn: 💡 Why a bigger company may feel less risky to a customer 💡 How visibility, social proof & buying friction affect the decision 💡 What to ask after you lose a customer 💡 Why your competitors' low-star reviews are useful research 💡 How guarantees & simpler buying steps can build trust 💡 Which small-business advantages larger companies can't easily copy Who This Episode Is For This episode is for small business owners who know their work is good but still lose customers to larger or more familiar competitors. It's especially useful when price gets blamed by default and nobody has asked the customer what actually happened. Final Takeaway A lost customer isn't just a bruised ego with an invoice attached. Ask what happened, study what competitors do well, remove what makes buying harder, and show customers why choosing a smaller business can feel safer, more personal and much easier. Episode page + full transcript: https://www.thebuyerinsider.com/podcast/episode-27 Timestamps 00:00 Introduction 00:14 Why Customers Choose the Competition 00:40 The Keynote Shawna Lost After COVID 02:10 A Lost Sale Is Not Always About Price 02:53 Perception of Risk 03:32 Visibility and Memorability 03:59 Buying Friction 05:19 The Social Proof Gap 07:46 Why the Status Quo Keeps Winning 09:12 What to Ask After You Lose the Business 10:48 Competitor Reviews and Mystery Shopping 12:00 Using a Guarantee to Lower Risk 13:03 Removing Friction From the Buying Process 15:23 What Bigger Competitors Can’t Copy 17:16 Every Lost Customer Is a Focus Group of One 17:59 Resources and Closing Connect With Shawna 🔗 Subscribe: https://www.youtube.com/@ShawnaSuckow 🔗 Visit: https://www.thebuyerinsider.com 🔗 Newsletter: https://www.thebuyerinsider.com/newsletter 🔗 Free Small Business Marketing Resources: https://www.thebuyerinsider.com/vault If this episode helped you spot one reason customers may be choosing somebody else, like the video and subscribe to Underestimated. You'll get more practical help for growing a small business without pretending you have a 47-person marketing department. Shawna's Vault has dozens of free resources for small business owners who would prefer useful answers over another expensive binder. Find it at https://www.thebuyerinsider.com/vault.
S1 ¡ E27
16 ago 2026
19:14
Why Do Customers Think You're Too Expensive? | 5 Reasons Small Business Owners Miss
Do you keep hearing, "You're too expensive?" Ouch. I know it's tempting to start chopping prices, throwing in freebies, or convincing yourself you need to "be more competitive." I'd rather chew glass. Sometimes your prices really are too high. But if you keep hearing that objection, chances are there's something else going on. In this episode, I walk through the five biggest reasons customers think you're too expensive. We talk about your branding, your messaging, the value customers see (or don't), and the one thing that's become more important than ever: trust. If you're struggling with: ▶️ Hearing "you're too expensive" more than you'd like ▶️ Losing customers to cheaper competitors ▶️ Attracting people who only care about price ▶️ Wondering why customers don't seem to "get" what makes you different ...this episode is for you. You'll learn: Why lowering your prices is usually the last thing I'd do How your branding may be working against you Why your website and messaging set expectations before you ever have a conversation How to figure out whether customers really see your value Why trust has become a small business's unfair advantage Shawna shares examples including: ✅ Secret shopping your competitors ✅ Asking prospects the right follow-up questions ✅ Using focus groups to uncover blind spots ✅ Collecting video testimonials that customers actually believe ✅ Making your website work harder for you Who This Episode Is For Business owners who are tired of competing on price and want customers choosing them because they're the right fit, not the cheapest option. Final Takeaway Not every customer who says you're too expensive is telling you your prices are wrong. Sometimes they're telling you they don't understand your value yet. Those are two very different problems, and only one of them gets fixed with a discount. Episode Page + Full Transcript https://www.thebuyerinsider.com/podcast/episode-25 Timestamps 00:00 Why Customers Think You're Too Expensive 01:08 Maybe It Really Is Your Pricing 03:15 When Your Brand Doesn't Match Your Price 07:10 What Your Messaging Is Really Saying 10:20 Do Customers See Enough Value? 13:45 The Biggest Issue: Trust 18:30 Your Small Business Superpower 22:05 Finding Your Exact Right Customer Connect With Shawna 🌐 https://www.thebuyerinsider.com 📬 https://www.thebuyerinsider.com/newsletter 📚 https://www.thebuyerinsider.com/vault ▶️ https://www.youtube.com/@ShawnaSuckow If you haven't wandered through the Vault yet, go take a look. There are free assessments, worksheets, and other goodies in there that might save you a little time, a little money, and maybe a headache or two. #SmallBusinessMarketing #PricingStrategy #CustomerTrust #SmallBusinessOwner #Entrepreneur #BuyerBehavior
S1 ¡ E25
2 ago 2026
14:12
How Can Introverts Get Comfortable on Video? | 10 Tips for Small Business Owners
Every time I speak at a conference, someone quietly admits they know they should be doing more video, but they hate being on camera. If that's you, this episode is for you. I'm sharing ten practical ways introverts can get comfortable with video without pretending to be louder, funnier, or more outgoing than they really are. We'll talk about why teaching works better than performing, why stories beat sales pitches, why perfection actually hurts trust, and how confidence comes from doing it, not waiting until you feel ready. In this episode, I'm sharing ten practical ways introverts can finally get comfortable creating videos without pretending to be someone they're not. We'll talk about why you don't need to be entertaining, why stories connect better than sales pitches, how to stop obsessing over perfection, and why your customers care a whole lot less about your hair than you think they do. If you've been putting off video because you're waiting until you feel confident, I hope this episode changes your perspective. If you're struggling with... ✅Feeling awkward on camera ✅Overthinking every video you record ✅Thinking you need to be entertaining ✅Waiting until you feel "ready" You'll learn... Why introverts can actually have an advantage on video How to make your customer the hero instead of yourself Why bullet points work better than scripts How to build confidence through repetition Why authenticity creates more trust than perfection Shawna shares examples including... ✅Recording videos while rushing through airports ✅Why some of her least polished videos performed the best ✅How she batches content when her energy is highest ✅Why she'd "rather chew glass" than public speaking...at least when she started Who This Episode Is For Small business owners, consultants, speakers, coaches, and service professionals who know they should be using video but keep putting it off because they don't feel comfortable on camera. Final Takeaway Confidence doesn't arrive before you start. It grows every time you press Record. The sooner you stop trying to perform and start trying to help, the easier video becomes. Episode Page: https://www.thebuyerinsider.com/podcast Timestamps 00:00 Why Video Feels So Hard 01:02 You Don't Have to Entertain 03:00 Tell Stories Instead 05:08 Make Your Customer the Hero 07:23 Record When Your Battery Is Full 09:12 Bullet Points Beat Scripts 11:00 Stop Chasing Perfect 15:08 Batch Your Videos 17:20 Lean Into Your Introvert Strengths 19:18 Stop Trying to Be "On" 21:45 Confidence Comes From Repetition 25:20 The Buyer Insider Vault Connect With Shawna https://www.thebuyerinsider.com https://www.thebuyerinsider.com/vault https://www.youtube.com/@ShawnaSuckow #smallbusiness #videomarketing #introvert #entrepreneur #marketing If you found this episode helpful, please like, subscribe, and share it with another business owner who needs to hear it. 😊😊😊 Don't forget to check out The Vault, Shawna's free resource library for small business owners.
S1 ¡ E24
27 lug 2026
17:10
Is AI Making Smaller Manufacturing Companies Smarter…or More Vulnerable?
Everybody's talking about AI right now. Some people think it's going to solve every problem in manufacturing. Others think it's going to replace everybody's job. I don't buy either argument. That's why I invited manufacturing expert and Smart Plant author Lisa Ryan onto the show. We talked about where AI genuinely helps, where it falls flat, and why the biggest risk may not be the technology at all. It may be the knowledge that's quietly walking out the door every time an experienced employee retires. We also had a lot of fun talking about actual salt mines, a Murder Board for ideas (love this!), and how leaders can avoid making short-term decisions that create long-term headaches. If you're struggling with: deciding where AI belongs in your business preparing for a wave of retirements capturing institutional knowledge making smart automation decisions balancing technology with people leading through change ...this episode is for you. ### You'll learn: ✔ Why AI is an incredible tool, but still needs human judgment. ✔ What manufacturers lose when experienced employees leave without sharing what they know. ✔ Why dashboards don't always tell the whole story. ✔ How small leadership decisions can create expensive problems years later. ✔ One practical thing every CEO should start doing this week. ### Shawna and Lisa discuss: AI in manufacturing automation workforce shortages succession planning leadership knowledge transfer employee retention the future of manufacturing ### Who This Episode Is For Manufacturing leaders. Plant managers. Business owners. Operations teams. And honestly, anyone who's trying to figure out how AI fits into their business without assuming technology has all the answers. ### Final Takeaway AI is going to keep getting better. So will automation. The companies that come out ahead won't be the ones that replace people the fastest. They'll be the ones that figure out how technology and experienced employees make each other better. **Episode Resources: https://www.thebuyerinsider.com/podcast/episode-23 ### CONNECT WITH SHAWNA Subscribe: https://www.youtube.com/@ShawnaSuckow Visit: https://www.thebuyerinsider.com Free Resources for Small Businesses: Get Shawna's Small Business Marketing Non-Snoozeletter and free resources at https://www.thebuyerinsider.com/vault #Manufacturing #ArtificialIntelligence #Leadership #Automation #ManufacturingLeadership #EmployeeRetention #KnowledgeTransfer #SmallBusiness #FutureOfWork #BusinessGrowth If you found this conversation helpful, subscribe, leave a review, and share it with someone who's trying to make smart decisions about AI.
S1 ¡ E23
19 lug 2026
30:12
Why are people visiting my website but not becoming customers?
Have you looked at your website lately... really looked at it? Not as the business owner who already knows where everything is, but as someone who's seeing it for the first time. If it's been a while, you might be surprised by what's helping you and what's quietly driving customers away. In this episode of Underestimated, Shawna Suckow walks through eight simple updates that can make your website work a whole lot harder, from writing a stronger homepage headline to making it ridiculously easy for customers to contact you. She also shares why real stories, real people, and conversational writing are becoming more important than ever. Before you spend money on a website redesign, start here. If you're a small business owner struggling with: • a website that isn't generating enough leads • low website conversions • standing out from competitors • outdated website messaging • building trust online • improving your website without a complete redesign You'll learn: ✔ How to write a stronger hero headline ✔ Why customers care more about outcomes than services ✔ What belongs directly below your hero section ✔ How storytelling builds credibility faster than a list of accomplishments ✔ Why video creates trust faster than text alone ✔ The easiest way to improve your contact page ✔ Why your About Us page matters more than ever ✔ How GEO and AI search are changing website content ✔ Why conversational writing helps both customers and AI understand your business Shawna shares examples for: • Handymen • CPAs • Credit unions • Home service businesses • Professional speakers • Any small business that depends on trust Who This Episode Is For This episode is for small business owners who know their website could be working harder. Whether it's been six months or six years since you really looked at it, you'll walk away with practical ideas you can start improving one page at a time. Final Takeaway You don't need a brand-new website to get better results. Often, small changes to your messaging, structure, and customer experience make a much bigger difference than an expensive redesign. Episode page + full transcript: https://www.thebuyerinsider.com/podcast/episode-22 CONNECT WITH SHAWNA Subscribe: https://www.youtube.com/@ShawnaSuckow Visit: https://www.thebuyerinsider.com Newsletter: https://www.thebuyerinsider.com/newsletter Free Small Business Marketing Resources: https://www.thebuyerinsider.com/vault #SmallBusinessMarketing #WebsiteMarketing #SmallBusinessWebsite #CustomerTrust #WebsiteDesign #GEO #SEO #MarketingTips #BusinessGrowth #Entrepreneur If you found this episode helpful, please subscribe, leave a review, and share it with another small business owner. Subscribe to Shawna's Small Business Marketing Non-Snoozeletter and get free marketing resources at www.thebuyerinsider.com/vault.
S1 ¡ E22
6 lug 2026
22:11
Am I Missing Easy Holiday Marketing Ideas That Actually Get Attention?
Do your holiday promotions look exactly like everyone else's? If every holiday means another stock graphic and another predictable sale, your customers probably aren't giving it a second glance. In this episode of Underestimated, Shawna Suckow shares some of her favorite ways to use both traditional holidays and wonderfully weird national holidays to get customers talking, laughing, participating, and remembering your business. You'll hear practical ideas you can steal, simple ways to involve your customers without spending much money, and why participation almost always beats another discount. If you're looking for inexpensive marketing ideas that actually help your small business stand out, this episode is packed with them. If you're a small business owner struggling with: • holiday promotions that feel repetitive • low engagement on social media • standing out against larger competitors • relying too much on discounts • finding inexpensive marketing ideas • keeping customers engaged throughout the year You'll learn: ✔ Why unusual holidays often outperform major holidays ✔ How to create promotions customers actually participate in ✔ Ways to encourage user-generated content ✔ How collaborations with other local businesses expand your reach ✔ Why memorable marketing builds stronger customer relationships ✔ How AI can help brainstorm creative holiday campaigns This episode also explores: • customer engagement • social media marketing • community partnerships • local business promotion • publicity opportunities • creative content ideas • affordable marketing strategies Who This Episode Is For This episode is for small business owners, entrepreneurs, marketers, retailers, service businesses, and anyone looking for inexpensive ways to stay visible and memorable throughout the year. Final Takeaway Customers remember businesses that give them something fun to participate in. You don't have to wait for Christmas or Black Friday to create meaningful engagement. Sometimes the smallest, strangest holidays become the biggest marketing opportunities. Episode page + full transcript: https://www.thebuyerinsider.com/podcast/episode-21 Timestamps 00:00 Thank You to Listeners 01:15 Why Holiday Marketing Matters 03:20 Skip the Predictable Promotions 06:30 Creative Fourth of July Ideas 10:05 Weird Holidays That Spark Engagement 14:15 National Dog Month Marketing 18:30 Participation Beats Promotion 22:10 Create Your Own Holiday 25:10 Using Holiday Marketing for PR 28:15 Local Collaborations That Grow Your Audience 31:05 Final Holiday Marketing Challenge CONNECT WITH SHAWNA Subscribe: https://www.youtube.com/@ShawnaSuckow Visit: https://www.thebuyerinsider.com Newsletter: https://www.thebuyerinsider.com/newsletter Free Small Business Marketing Resources: https://www.thebuyerinsider.com/vault If you enjoyed this episode, please like, subscribe, and leave a review. It helps more small business owners discover Underestimated. Subscribe to Shawna's Small Business Marketing Non-Snoozeletter and download free marketing resources at www.thebuyerinsider.com/vault.
S1 ¡ E21
6 lug 2026
18:06
How Do I Build Customer Loyalty That Big Competitors Can't Steal?
How do you build customer loyalty so strong that customers stay with you even when larger competitors show up with lower prices? In this episode of Underestimated, Shawna Suckow sits down with Sandy Hendrick, Marketing Manager at HTC, an Internet Service Provider in Conway, SC, to talk about what it takes to stay community-focused while growing a business. Sandy shares how HTC competes against national brands like Google Fiber, Verizon, and more, without racing to the bottom on price; why authentic local connections create lasting loyalty; and how simple community partnerships can generate trust, visibility, and customer retention. If you're looking for ways to stand out without a massive marketing budget, this conversation is packed with practical ideas. If you're a small business owner struggling with: Competing against larger competitors Customers who only care about price Building customer loyalty Standing out in a crowded market Limited marketing budgets Creating meaningful community connections Keeping your brand human as you grow You'll learn: Why competing on price creates the wrong kind of customer How community involvement builds long-term loyalty The difference between visibility and connection Why consistency beats perfection Simple event ideas that create big results How growing businesses can stay true to their identity Shawna and Sandy discuss real examples including: Business member spotlights Community partnerships Local event activations Customer loyalty strategies Social media engagement tactics HTC's "out-of-the-blue" events The Real Kids community program Who This Episode Is For This episode is for small business owners, entrepreneurs, marketers, and business leaders who want to create loyal customers, stronger community connections, and a sustainable competitive advantage that isn't based on being the cheapest option. Episode page + full transcript: https://www.thebuyerinsider.com/podcast/episode-20 Timestamps 00:00 Introduction 01:42 Meet Sandy Hendrick 05:18 Biggest marketing mistakes 12:37 Building stronger partnerships 18:55 AI and the future of marketing 28:14 Key takeaways 34:40 Final advice CONNECT WITH SHAWNA Subscribe: https://www.youtube.com/@ShawnaSuckow Visit: https://www.thebuyerinsider.com Newsletter: https://www.thebuyerinsider.com/newsletter Free Small Business Marketing Resources: https://www.thebuyerinsider.com/vault Please like, subscribe, and share this episode if you found it helpful! Subscribe to Shawna's Small Business Marketing Non-Snoozeletter and get free marketing resources here: www.thebuyerinsider.com/vault
S1 ¡ E20
28 giu 2026
34:43
How Do I Get My First Customers With No Marketing Budget? | Small Business Growth Tips 2026
How do I get my first customers with no marketing budget? If you're a new business, building trust can feel impossible when you don't have reviews, referrals, testimonials, or a track record. In this episode of Underestimated, Shawna Suckow shares creative ways small business owners can attract customers, build credibility, and generate buzz without spending a fortune on advertising. You'll hear real examples from a trade show startup, a roofer, a painter, a chiropractor, and beauty service providers who use experiences, stories, and social proof to stand out. If you're wondering how to get customers when nobody knows who you are yet, this episode is packed with ideas you can put to work immediately. If you're a small business owner struggling with: getting your first customers building trust without reviews standing out from established competitors generating referrals and word of mouth creating marketing content people actually notice attracting customers without discounting growing a business with a limited marketing budget this episode will help you rethink how you build credibility when you're starting from scratch. You'll learn: ✔ How do I get customers when nobody knows my business yet? ✔ What can I do instead of spending money on advertising? ✔ How can I build trust before I have reviews? ✔ What types of experiences create word-of-mouth marketing? ✔ How do I turn customers into testimonials and referrals? ✔ Why do some businesses become memorable while others get ignored? ✔ What marketing assets should every new business be collecting? ✔ How can I stand out in a crowded local market? Who This Episode Is For This episode is for small business owners, entrepreneurs, and marketers who are trying to attract customers without a large advertising budget. It is especially relevant if you are launching a new business, entering a competitive market, struggling to gain visibility, or trying to build trust before you have an established reputation. Episode page + full transcript: https://www.thebuyerinsider.com/podcast/episode-19 CONNECT WITH SHAWNA: Subscribe: https://www.youtube.com/@ShawnaSuckow Visit: https://www.thebuyerinsider.com Newsletter: https://www.thebuyerinsider.com/newsletter Free Small Business Marketing Resources: https://www.thebuyerinsider.com/vault #SmallBusinessMarketing #MarketingStrategy #CustomerTrust #BuyerBehavior #EntrepreneurMarketing #SmallBusinessTips #Marketing2026 #BusinessGrowth #CustomerExperience #BrandTrust #DigitalMarketingStrategy #MarketingForSmallBusiness Please like and subscribe to help Shawna reach more small business owners! Subscribe to Shawna's Small Business Marketing Non-Snoozeletter, and get free marketing resources here: www.thebuyerinsider.com/vault
S1 ¡ E19
26 giu 2026
20:13
Can AI Run Parts of My Business So I Can Get My Time Back? | Small Business Automation 2026 | EP18
Why does running your business feel harder as revenue grows? Many small business owners discover that more clients, more sales, and more opportunities often create more stress, not more freedom. In this episode of Underestimated, Shawna Suckow talks with AI business strategist Alison Simmons about how small business owners can use AI and systems to reduce overwhelm, reclaim their time, and scale more efficiently. Alison shares how a breaking point during a family road trip led her to build AI-powered workflows that handle repetitive tasks, improve accountability, and help business owners focus on the work they actually enjoy. If you’re a small business owner struggling with: • feeling buried in administrative work• spending too much time managing tasks instead of growing your business• inconsistent systems and processes• hiring challenges and rising payroll costs• keeping projects organized across multiple clients• balancing business growth with family time• scaling without adding more stress this episode will help you rethink how AI can support your business operations. You’ll learn: ✔ How can AI help small business owners get time back each week? ✔ What business tasks should AI handle and which should stay human? ✔ How can AI improve accountability and team communication? ✔ What is an AI-powered business dashboard? ✔ How can Notion become a central operating system for your business? ✔ How do AI systems help service businesses scale more efficiently? ✔ What guardrails should business owners use when implementing AI? ✔ Why should entrepreneurs learn AI systems instead of relying on someone else to build them? Shawna shares examples including: • website designers • service-based businesses • coaches and consultants • online business owners • brick-and-mortar businesses • retail operations • restaurant management • marketing and content creation This episode also explores: • small business automation • AI for entrepreneurs • business systems • workflow automation • productivity for business owners • AI project management • Notion for business • AI-powered operations • business efficiency • scaling a small business • time management for entrepreneurs • operational accountability Who This Episode Is For This episode is for small business owners, entrepreneurs, and marketers who are navigating growth while feeling stretched too thin. It is especially relevant if you are spending too much time inside your business, managing repetitive tasks, juggling projects, or struggling to create systems that allow your business to operate without constant oversight. Final Takeaway AI is not about replacing people. It is about reducing unnecessary friction so business owners can focus on strategy, relationships, creativity, and growth. Alison's approach demonstrates that the right systems can help entrepreneurs regain control of their schedules, reduce stress, and build businesses that support their lives instead of consuming them. The goal is not to do more work. The goal is to create more freedom while continuing to grow. Episode page + full transcript: https://www.thebuyerinsider.com/podcast/episode-18 CONNECT WITH ALISON SIMMONS Free training and more info here: www.leadsmarterco.com Subscribe to her newsletter here: https://thecaffeinatedentrepreneur.com/ CONNECT WITH SHAWNA: • Subscribe:
S1 ¡ E18
14 giu 2026
41:16
How Can My Small Business Compete on More Than Just Price? EP17
If customers can’t tell the difference between you and your competitors, you’re competing on price, whether you realize it or not. In this episode of Underestimated, Shawna Suckow breaks down how small businesses can stand out in crowded, highly commoditized markets without racing to the bottom on pricing. You’ll learn how niching down builds trust faster, why generic marketing language makes businesses invisible, how to attract fiercely loyal customers, and why being the specialist beats being the cheapest every time. If you’re tired of customers price shopping your business, this episode will change how you market yourself forever. Why Customers Price Shop Small Businesses Most businesses sound exactly alike. “Great service.”“Friendly staff.”“Family owned.”“Trusted partner.”“Over 20 years of experience.” The problem: your competitors are saying the exact same things. When customers hear identical messaging from every company in your market, they stop looking for meaningful differences. They compare prices instead. That’s when businesses become interchangeable, and loyalty disappears. In this episode, Shawna explains why so many small business owners accidentally market themselves like commodities, even when they are dramatically better than their competitors. If you’ve ever wondered: How do I stop competing on price? Why do customers keep price shopping my business? How can a small business stand out in a crowded market? ...this episode is for you. The Real Reason Customers Can’t Tell Businesses Apart Most businesses focus heavily on features and benefits, but customers are overwhelmed with marketing messages every single day. Generic language gets filtered out almost instantly. Customers don't remember polished slogans. They remember businesses that feel specific, trustworthy, and relevant to their exact situation. This episode explores why phrases like: “We go above and beyond” “We care about our customers” “Professional and reliable service” “Knowledgeable staff” “Attention to detail” actually weaken your positioning when everybody else is saying the same thing. Shawna explains how businesses unknowingly train customers to shop on price by sounding too broad and too safe. For small business owners trying to improve marketing results in 2026, this shift matters more than ever. Why Specialists Win More Business People seek out specialists because specialists reduce uncertainty. When customers are nervous about making the wrong decision, they look for expertise that feels tailored to their exact need. Shawna shares examples from industries like: Plumbing Real estate Car dealerships Promotional products Service businesses You’ll hear why a plumber who specializes in old homes becomes more valuable than a plumber who simply advertises “fast, friendly service.” You’ll also hear the story of a young realtor who discovered her niche by serving the tattoo community she already knew and trusted, instead of trying to compete against every established realtor in her city. This is one of the most important marketing shifts small business owners can make in 2026 and beyond. Episode page + full transcript: https://www.thebuyerinsider.com/podcast/episode-17 CONNECT WITH SHAWNA: Subscribe: https://www.youtube.com/@ShawnaSuckow Visit: https://www.thebuyerinsider.com Newsletter: <a href="https://www.thebuyerinsider.co
S1 ¡ E17
7 giu 2026
25:00
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