CPA and tax strategist Christopher Picciurro joins Sam Hallburn and Candy Bellau for a raw talk about building a firm you actually want to run. Chris shares the aha moment that pushed him from volume and chaos to a membership model, why boundaries equal freedom, and how capacity is power when choosing the right clients. We dig into value pricing vs subscription, protecting your team, communicating like a pro, and failing forward without shame. There are Seinfeld references, Doogie Howser jokes, and a candid look at what 22 years of ownership really teaches you. If you’ve ever missed a family milestone for a deadline, felt trapped by the clients you outgrew, or wondered how to pivot without burning it all down, this one hits home.

 ...