Sam and Candy sit down with Alyssa Olerud, founder of Fearlyss Media, to talk about what it really takes to build a business from scratch. Alyssa shares how she went from sales trainer to social media strategist, teaching herself everything from forming an LLC to removing malware when there was no IT team to call. She opens up about the learning curve, mindset work, and why SOPs became her secret to staying sane. Together they dig into what’s actually worth tracking in social media, how to handle tough clients, and why playing the long game is the only way to win.

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