You can have all the drive in the world — but if you’re not solving a real problem, you’ve got nothing.

In this episode of 2 Commas, I break down the most important question in your entire founder journey: what problem are you actually solving?

I explore why motivation isn’t enough, how to avoid building solutions in search of a problem, and the five ways to uncover a problem that truly matters. From lived experience to research, consequence mapping to daily-active-user thinking, this is the foundation every successful company is built on.

If you’re building anything right now, start here.

Book launch alert! Join me and other founders, leaders, and podcast guests for an evening launch of my book: 2 Commas: The Founder's Guide to Exits, Wealth, and Freedom.  ...