Storytelling in content marketing transforms marketing collateral into effective brand tools. It allows businesses to engage emotionally with their target audience by creating a more memorable customer experience. 

In this episode, we welcomed Becki Harrington-Davis, Brand Storyteller, Executive Ghostwriter,  and Corporate Comms Professional, who outlines for us the ways that content marketing boosts all types of campaigns. We chat about the power of customer testimonials, why video production is a critical skill for marketers, the best ways to bring storytelling into the typical case study, and how she incorporates AI responsibly into her work.