Journalists and public relations professionals take us on a journey when they tell a story. To be a good storyteller across the media, you have to be able to get close and convey that. In doing so, you’ll connect with the reader in a memorable way. 

In this episode, we welcomed our friend Tom Zuppa,  PR Practitioner from John Guilfoil Public Relations and former Managing Editor for The Sun of Lowell.  After an attention-grabbing story he shared (that you’ll want to get lost in), he shared his expertise in storytelling, both as a journalist and in public relations.  Curiosity is # 1 as a journalist and effective communications are key. PR is about reputation management and brand awareness so convey the impact and results. 

Storytelling across the media may not always be easy, but when you focus on character, dr ...