GENERAL LEVY: They Tried to Block INCREDIBLE but I still made MILLIONS! | FULL STORY

General Levy joins us for one of the most revealing interviews of his career.

From growing up in North West London and discovering sound system culture as a kid, to creating his signature "hiccup" style, becoming one of reggae's hottest artists, and then changing music history with M-Beat's legendary anthem "Incredible"—this is the full story.

Chapters:

0:00 Intro / title sequence

2:05 Local Geeza Out now! Shizzio X Mc Creed X Big Narstie

2:38 Welcome General Levy

5:21 I know Shizzio!

6:24 born & bred NW

9:11 is NW safe? / North Weezee

11:09 outside as a kid / older bro / stars in NW

13:19 getting into trouble / parent beats / dad

18:00 school / I was too advanced

22:34 going to dances aged 12

26:15 smoking weed aged 12

29:17 emulating sound system culture

32:14 1st lyric / Rodigan culture vulture?

35:35 practicing lyrics / older bro

40:26 1st performance I froze!

42:55 1st PA / artist name / I arrived

49:39 inventing the ‘hiccup’ style

52:45 perfecting ‘hiccup’ style / reload king

55:43 1st for ‘hiccup’ sound / MC PSG & Stush

58:09 sound to stage originator / pirate radio switch

1:01:04 Robbo Ranx studio / song releasing / PA’s

1:04:25 Reggae charts / money made & spent

1:05:57 ‘heat’ song / lyrics Vs vibe / no hiccup flow

1:11:13 ‘breeze’ & ‘champagne body’ songs

1:12:48 award winning / mums advice / law job

1:16:39 record deal / Tim Westwood

1:20:11 NY / Shaggy was my driver / Monkey Man

1:22:44 Monkey Man flops / depression

1:26:44 M Beat calls / Jungle music

1:27:53 making ‘Incredible’

1:31:25 ‘Incredible’ inspo / haters

1:33:11 ‘Incredible’ lyrics / what are you saying?

1:35:26 Booyaka!

1:36:22 I could tell ‘Incredible’ was special

1:37:07 Commander B blew up the track

1:38:50 Original Nuttah competition

1:40:54 fame / contract issues

1:42:09 cover overview

1:43:47 record splits / money owed

1:47:24 I made millions despite issues

1:50:56 millions from dub plates alone

1:52:26 show money

1:53:45 spending / I’d do it for free

1:55:04 publishing is pension

1:55:46 keeping ‘Incredible’ alive / not on Spotify?

1:57:58 the industry tried to block me

1:58:43 why not re-record ‘Incredible’

2:04:08 32yrs later / I took jungle mainstream

2:05:03 watching ‘Incredible’ music video

2:09:37 fake rumour tried to cancel me

2:14:40 committee formed to cancel me

2:17:38 why do people hate on success?

2:20:13 Top Of The Pops / haters

2:25:09 hate kept me humble / Reggae Vs Jungle

2:27:02 Ali G movie ‘Incredible’ sync

2:33:12 Ali G remake video / advert syncs

2:35:27 cultural moment / best PA’s

2:37:45 arrested development / depression

2:41:00 social media saved me

2:41:59 Dr Zeus & Bally Jagpal collab / Asian support

2:45:36 collab list / fight back via social media

2:48:10 Idris Elba collab / flowers / haters drive you

2:53:00 Europe showed me love

2:55:22 I kept my integrity / Mistajam

2:56:40 Craig David & Mark Morrison had my back

2:58:58 Prince Naseem / Murad Hamed phone call

3:03:47 future projects

3:07:00 Autobiography Book

3:08:58 General Levy merchandise

3:11:07 AI Q’s / control / hate

3:12:21 racism / betrayal / fakeness

3:13:54 lies / backstabbers / threat

3:15:11 owed apologies / drugs

3:16:29 lost money / under credit / gatekeepers

3:17:24 voice / D Double E / haters

3:18:48 quick fire Q’s

3:24:18 final msg / flowers