We get asked constantly what's actually going in the building. So this week we're walking the whole floor the racks, the bars, the machines that earned their spot, and the ones we passed on. But an equipment list is really a coaching philosophy in disguise, so we're explaining the reasoning behind every call: why the lightest bar in the building is 25 pounds, why a pendulum squat and a belt squat do genuinely different jobs, and why there's a video attached to every machine in the building.

So sit back and enjoy Part 1 of no hype, no gatekeeping, just what we're building and why we're building it that way!