"Alignment has to come from them. It can't come from the top down." — David Kreeger

Most CEOs think trust gets built by casting a clear vision. David Kreeger says that's backwards — vision is a one-way broadcast, and if nobody on your team has pushed back on it lately, that's not alignment. That's silence dressed up as consensus.

David spent nearly a decade practicing law (DC firm, then in-house at IBM and Lenovo) before 14 years as an entrepreneur — a franchise painting business, an MMA gym, two companies in the RC hobby space. Across all of it, the throughline was the same: nothing moves without trust, and most leaders are building it wrong.

What you'll walk away with:

• Why "vision casting" can quietly kill trust instead of building it
• The Hyundai 10-year/100,000-mile lesson — how to ...