Perry Schneider has had a front-row seat to nearly two decades of growth at the Mike Morse Law Firm.

He joined when the firm had roughly 30 employees, inherited a distressed docket and was asked to lead the pre-litigation department within his first year. Today, Perry is an attorney and senior business coach at Fireproof, helping law firms build the leadership, structure and accountability needed to grow with intention.

In this episode, Perry breaks down the “how” behind scaling from a small team into a 350-person organization without losing the culture at its core. He also shares why panic hiring creates bigger problems, how weekly leadership meetings reduce noise and what firms should identify before making a major investment in AI.

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