Why Patient Investors Win - Greg Meerbaum, Co-Founder & CEO on The Coastal Collective Podcast
What does it really take to build wealth beyond simply making money? In the inaugural episode of The Coastal Collective Podcast, host Carey Sobel, Chief M&A Officer, sits down with Greg Meerbaum, Co-Founder and CEO of Coastal, to unpack the story behind Coastal, his unconventional path from college dropout and entrepreneur to investor and company builder, and the philosophy that ultimately shaped the firm. Greg shares how his early business experience taught him that there are three distinct stages of money: making it, managing it, and learning how to duplicate it. From there, the conversation explores why relationships matter as much as individual deals, how access changes as investment scale grows, and why Coastal was built around connecting investors with experienced operators and individual private-market opportunities. Carey and Greg also dig into Coastal’s approach to evaluating sponsors, the importance of skin in the game, why getting closer to the actual operator matters, and the difference between capital urgency and patient capital. Along the way, Greg explains why he believes successful investing requires realistic expectations, disciplined due diligence, aligned incentives, and the willingness to think beyond the next quarter—or even the next few years. The episode closes with a more personal look at leadership, culture, legacy, and what Greg considers one of Coastal’s greatest accomplishments: creating an environment where the people around the company can grow personally, professionally, and financially. In this episode: • The three stages of money: make it, manage it, duplicate it • How Greg Meerbaum’s entrepreneurial career led to the creation of Coastal • Why relationships can be more valuable than a single transaction • How larger investment scale can create greater access and opportunity • What Coastal looks for in operators and investment partners • Why skin in the game and incentive alignment matter • Deal-by-deal investing versus blind-pool structures • Capital patience versus capital urgency • Why due diligence is central to Coastal’s investment philosophy • Building company culture while continuing to grow • Greg’s perspective on leadership, legacy, and building something that lasts This is the story behind Coastal—and the people, principles, and investment philosophy that helped build it. ______________ 00:00 — Welcome to The Coastal Collective 01:22 — Greg’s Story Before Coastal 06:49 — The Three Stages of Money 09:54 — Why Business Is About More Than the Deal 11:32 — Discovering Institutional Real Estate 14:05 — Building the Investment Platform He Wanted for Himself 17:19 — Skin in the Game and Betting on Operators 21:03 — Investor Education, Alternatives, and Access 24:19 — The Early Days of Coastal 26:30 — The First Deal That Proved the Concept 30:09 — What Investors Don’t See: The Due Diligence Machine 31:13 — Deal-by-Deal Investing vs. Blind-Pool Funds 35:44 — The Kentucky Derby Approach to Picking Investments 37:29 — Why Vertically Integrated Operators Matter 40:05 — Capital Patience vs. Capital Urgency 42:08 — The Danger of Chasing Unrealistic Returns 43:35 — Getting Closer to the Source 45:20 — Greg’s View of the Current Investment Environment 46:50 — The Biggest Mistake Greg Sees Investors Make 48:29 — Alignment: Why Coastal Gets Paid on the Back End 49:15 — What Does Coastal Look Like Five Years From Now? 50:36 — The One Thing Greg Never Wants Coastal to Lose 53:03 — Greg’s Proudest Accomplishment 54:32 — Legacy, Family, and Building Something That Lasts 56:33 — Lightning Round 57:28 — The “Problems in a Bucket” Philosophy