The Best Artist & Manager Podcast Ever

The Best Artist & Manager Podcast Ever

di Ellevate
Stagione 1

What should I spend on marketing?

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they tackle one of the biggest financial dilemmas for any emerging artist: where should you actually spend your marketing budget? As an early-stage artist, every pound or dollar counts. You're constantly pitched various services, but which ones offer a real return on investment, and which are just a drain on your resources? In this crucial episode, Charlotte and Jasmin weigh the pros and cons of common marketing services, including: Paying for playlist pluggers Running digital ads Hiring a PR specialist or a social media expert Charlotte offers a reality check, emphasizing that there are no guarantees with PR, making the investment feel unpredictable and high-risk for artists. She also exposes the limitations of so-called 'social media gurus' who can inflate follower counts, but rarely translate those numbers into actual streaming revenue or show ticket sales. They also discuss the dramatic shift in the press landscape. Jasmin recalls a time when she first released music and independent music blogs were abundant, noting that today, fewer blogs exist and their overall impact on streaming numbers is significantly smaller. This episode is a vital listen for any artist looking to spend their marketing budget smartly and focus on strategies that build a real, sustainable career. If you want to submit a question for our Q&A episodes send them to community@ellevate.studio Listen now to explore: The pros and cons of investing in playlist pluggers, ads, PR, and social media specialists. Why the unpredictability of PR can make it a risky early-stage investment. The difference between a large social media following and genuine audience engagement that drives streams and sales. The changing power of music press and blogs in the current streaming-driven landscape. Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/

How do you stay productive as a creative?

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they pull back the curtain on the creative process, sharing their best tips for maintaining productivity and momentum, especially when you are a freelancer, self-employed, or a solo creative. When you're your own boss, the line between work and life blurs, and motivation can be hard to find. It's easy to get overwhelmed by the sheer scope of managing your own career and creative output. In this essential episode, Charlotte and Jasmin discuss the practical habits that keep them focused and consistently creating. Jasmin shares her personal strategies for navigating writer's block and finding the perfect balance: how to use structure to your advantage without letting it become a rigid confinement that stifles your creativity. She shares the times she was balancing part time jobs and making music and how she was making up reasons why she couldn't be creative to avoid doing the work. This episode is a must-listen for any creative struggling to manage their time, beat procrastination, and find a consistent workflow that fuels—not fatigues—their art. Listen now to explore: Essential tips for freelancers, self-employed artists, and solo creatives on maintaining daily productivity. Jasmin’s practical methods for overcoming the dreaded writer's block. The delicate balance between implementing structure for efficiency and maintaining the freedom necessary for genuine creativity. Actionable ways to build a consistent workflow and keep the creative momentum going. Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/

Your Music Industry Aunties: 001

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions! We put a call out to the community for questions we could answer on the pod and you didn't disappoint. In this episode we answer the questions: Now I'm experiencing a viral moment is this the right time to get an artist manager? I want to go to Uni, I'm on track to go to one of the best in the country but i want to do music, should i skip uni and give music everything? I'm signed to a label and I really dont get on with my A&R anymore/ I don't feel like they get the vision and I dont think I have a team that backs me. What should I do? We share our opinions and personal experiences to answer your questions! To submit questions for future episodes please email community@ellevate.studio with the subject line POD Q&A Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/

What happens after you go viral?

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they challenge the industry's obsession with going viral and discuss the crucial difference between a fleeting moment of social media fame and building a sustainable music career. In the attention economy, every artist feels the pressure to chase the next big trend or algorithm hack. But what is the true cost of those viral seconds? In this essential episode, Charlotte and Jasmin discuss: The current hyper-focus on social media virality and why those huge view counts don't always translate into a dedicated, long-term fanbase. The empty promises of social media gurus who guarantee viral hits but fail to build genuine, lasting fan connections. The truth about record labels signing artists off a single viral moment—often to capture short-term attention without the investment needed for long-term artistic development. This episode is a vital reality check for any musician feeling the pressure to perform for the algorithm. Learn why a small, deeply connected fandom is the real engine of a successful career. Listen now to explore: Why the pursuit of "going viral" often leads to burnout and a lack of real fandom. The distinction between fleeting attention and deep, authentic fan connection. How record labels are leveraging viral hits and the lack of commitment to artist longevity. The ultimate goal: building a true career and cultivating meaningful relationships, not just chasing likes. Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/

How is AI impacting artist development?

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they dive into the complex and controversial topic of AI's effect on future artist development in the music industry. The world of music is changing fast. AI artists are securing major deals, but what does this mean for the human talent trying to break through? In this vital episode, Charlotte and Jasmin discuss the rise of AI projects like Timbaland’s TaTa and the recently signed AI artist Xania Monet, who landed a reported $3 million record deal with Hallwood Media. They tackle the critical questions: Is the industry shifting resources away from real, developing artists and toward computer-generated projects? What are the merits and the longevity of these high-profile AI ventures? This episode is a must-listen for anyone invested in the future of music—artists, producers, managers, and industry professionals. Don't miss this essential discussion on navigating the new digital frontier. Listen now to explore: The emergence of high-profile AI artists like Timbaland's TaTa and Xania Monet. The potential for AI to reallocate resources away from human-led artist development. Debates around the authenticity and long-term viability of AI-generated music projects. The urgent discussion about what it means to be an "artist" in the age of artificial intelligence. Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/

How important is it to carve out time to actually be an artist?

Join Charlotte and Jasmin of Ellevate as they tackle a crucial issue in the modern music landscape: the danger of homogenous creativity. In this episode, they discuss how the pressure to create endless social media content is leading artists to draw inspiration only from other content creators, often resulting in bland, unoriginal art. Charlotte emphasises that artists are creative people who need to get out and live a fun, interesting life to fuel their work. She encourages artists to embody the brand they want to become, urging them to go to art galleries, gigs, and raves to find real-life inspiration and connection. Jasmin (p.k.a TĀLĀ) illustrates this perfectly by sharing the chaotic, fun story behind the creation of one of her early music videos. With a tiny budget of around £500, she and her videographer friend flew to Marrakesh, Morocco, for a weekend of unscripted adventure. The resulting video, fueled by the freedom of travel and chaos, became one of her most beloved pieces of work. This episode is a vital listen for any musician feeling the burnout of content creation. Learn how to switch off the phone, engage with the outside world, and bring your unique experiences back into your art. Listen now to explore: The risk of your art becoming "homogenous" when you only draw inspiration from social media. Why creativity should feel like a calling, not a chore. How living a vibrant life—going to a rave, an art gallery, or on a mad adventure—can directly fuel your music. The story of TĀLĀ’s chaotic and fun Moroccan music video adventure. The importance of embracing the "loose" and "unplanned" for genuine content. This episode is a must-listen for artists, producers, and managers who want to inject originality and true creative flair back into their projects. Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/

What can we learn when things go wrong?

Join Charlotte and Jasmin of Ellevate as they dive into a topic everyone can relate to: making mistakes. In this episode, they open up about their biggest career blunders and the invaluable lessons they learned from them. Following a career-defining decision to sign to a major label, Jasmin (p.k.a TĀLĀ) shares what it felt like to lose creative control of her project. Meanwhile, Charlotte gets candid about a time she went against her better judgment to please an artist, including a critical moment while building Jasmin’s early live show. The Ellevate founders share honest accounts of how they learned to take slower, more manageable steps in their careers instead of leaping too far ahead. They also focus on how perseverance and sticking to your mission in spite of failure are essential for long-term success in the music industry. Listen now to explore: The feeling of losing control over a project you built. When and why to trust your gut in a professional setting. The difference between taking a leap and taking a manageable step in your career. Why failure is not the end of the road. The importance of perseverance for a long-term career in music. This episode is a must-listen for musicians, artist managers, producers, and anyone working in the music industry who wants to build a resilient and lasting career. Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/

How do we really solve the problem of misogyny in the music industry?

Join Charlotte and Jasmin of Ellevate Studios as they tackle a pervasive issue in the music industry: misogyny. Following Jasmin's recent feature in a Glamour Magazine article on the topic and Charlotte's attendance at the Women in Music Roll of Honour pre-event, the duo dives into a raw, honest discussion. In this episode, they share personal stories and challenges they've faced throughout their careers as an artist manager and artist/producer. They break down what they believe are the most effective ways to combat misogyny in the industry and, just as importantly, call out the "solutions" that aren't actually helping. Listen now to explore: Real-world experiences of misogyny in the music industry from both an artist and a manager's perspective. Challenges artists and managers face to make work safe. Practical, actionable strategies for addressing these issues head-on. A critical look at common approaches that miss the mark. The importance of creating a safer and more equitable environment for all music professionals. This episode is a must-listen for musicians, artist managers, producers, and anyone working in the music industry who is committed to driving real, meaningful change. Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/

What Makes a Good Artist & Manager Relationship?

In this episode Jasmin & Charlotte discuss their relationship as an artist and artist manager, what makes it work and what are the things to look out for when you start working with each other? How do you know when you have found the right artist or manager? Find out more about ellevate: https://ellevate.studio/

How Do I Become An Abundant Artist?

In this episode Jasmin shares why she believe artists need to drop the view that they are struggling and how valuable it is to change your mindset about where you are in your career as you are developing. How do you define success as an artist? What is behind the goals you are setting for yourself? Learn more about ellevate https://ellevate.studio/
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