Note sull'episodio
Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they challenge the industry's obsession with going viral and discuss the crucial difference between a fleeting moment of social media fame and building a sustainable music career.
In the attention economy, every artist feels the pressure to chase the next big trend or algorithm hack. But what is the true cost of those viral seconds?
In this essential episode, Charlotte and Jasmin discuss:
- The current hyper-focus on social media virality and why those huge view counts don't always translate into a dedicated, long-term fanbase.
- The empty promises of social media gurus who guarantee viral hits but fail to build genuine, lasting fan connections.
- The truth about record labels signing artists off a single viral moment—often to capture short-term attention without the investment needed for long-term artistic development.
This episode is a vital reality check for any musician feeling the pressure to perform for the algorithm. Learn why a small, deeply connected fandom is the real engine of a successful career.
Listen now to explore:
- Why the pursuit of "going viral" often leads to burnout and a lack of real fandom.
- The distinction between fleeting attention and deep, authentic fan connection.
- How record labels are leveraging viral hits and the lack of commitment to artist longevity.
- The ultimate goal: building a true career and cultivating meaningful relationships, not just chasing likes.
Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios
Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ
Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/