Are you a boutique supplier trying to get distributors to notice you without becoming “that annoying email” they delete before coffee?

In this bite-sized episode, Adrienne Barker, Lisa Fosdick, and Kim Ballerene break down practical outreach strategies suppliers can actually execute, especially for small teams. They cover why regional shows can beat the big trade shows for relationship building, how to treat attendee lists like gold, why email marketing only works when your CRM and list hygiene are solid, and how LinkedIn can put you directly into a distributor’s focused attention. They also bring back the unsung heroes: phone calls, handwritten thank you notes, and “lumpy mail” that gets remembered.

6 key takeaways → Regional shows are the most doable play for small teams and a powerful way to meet l ...