What happens when suppliers and distributors stop ghosting each other, start communicating clearly, and treat every email as if it mattered? This episode breaks down the small habits that build big trust in the promo channel.

In this upbeat and real conversation, Lisa Fosdick, Kim Ballerene, and Adrienne Barker dig into the truth about supplier and distributor partnerships. The trio explores why kindness is a competitive advantage, how to eliminate email ping pong, and why subject lines, signatures, and response times tell your entire reputation story. From clear quotes to anticipating customer needs to managing expectations in a fast-moving industry, this episode is a masterclass in relationship-driven business. If you want smoother workflows, happier partners, and fewer fires at 4 PM, this bite-sized conversation will tig ...