What does it take to build a brand, a business, and a community that lasts?

Today on Staying Relevant, Tom Swales is joined by Jeremy Rupke—better known as Coach Jeremy, the founder of How To Hockey. What started in 2009 as a simple blog has grown into one of the largest independent hockey platforms in the world, with nearly 500,000 followers across YouTube, Instagram, TikTok, and beyond.

Jeremy is a coach, husband, father, and content creator whose videos have taught millions how to shoot, stickhandle, and fall in love with hockey. But his story isn’t just about hockey—it’s about creativity, resilience, and building something meaningful in a digital world that’s always changing.

Jeremy shares:

▫️ How a gap in online coaching led to the birth of How To Hockey  ...