This is not about investing or thinking about ROI, but about protecting your loved ones, friends, and your community. Antimicrobial-resistant infections have now exceeded 40% in 2023, reaching 47% in the UK. A completely drug-resistant superbug is simply sitting in a crowded hospital waiting room. Yes, just sitting there, right.

They have a mild cough, maybe a slight fever. Umm, nothing particularly dramatic. But by the time they are called in to see a doctor, they've already exhaled onto the receptionist. Yep, they've shared an armrest with a pregnant woman, and they've passed that pathogen to a tired nurse who is, you know, just starting a 12-hour shift. And honestly, that is the very moment. The battle is lost. I mean, the whole system is entirely reactive, isn’t it?

We actually wait for the fire to reach the most vulnerable buil ...