When we spot great work, we share it!
Spotlights by Stories Inc. showcases the brilliant people building programs that positively impact company culture, employer branding, recruitment, employee advocacy, employee engagement, and more.
Learn with us as we dive into how employee storytelling is best deployed to highlight culture at work.
In 2023, employee engagement dropped to just 34% globally—down almost 10% from 2021 and 2022. With high engagement levels linked to increased productivity, retention, and profitability, it’s not enough to recruit great people to your company. You need to retain them! In this episode, we discuss employee engagement campaigns that truly delight your employees and drive measurable results. Tune in to learn more about: - Employee engagement campaign basics: common objectives, distribution channels, and KPIs - Identifying key internal stakeholders to make your campaign a success - Getting started: from rewards & recognition to benefits to optimizing in-person events, we’ll share real employee engagement campaigns that are sure to inspire your next campaign.
We’re halfway through 2024. What’s happened with your employer branding efforts so far? In this episode, the team from Stories Inc. discusses the employer branding trends we’ve seen dominating the first half of 2024 — inspired by our current employee storytelling projects and what we're hearing as major priorities from our audience of EB, communications, and people leaders. Tune in to hear more about: - Content themes we see leading 2024 employee storytelling efforts - The channel we see companies focusing their efforts on most - Video storytelling trends and best practices - Why we’re optimistic about the state of EB in 2025 and beyond
In this previously recorded webinar in partnership with Rally Recruitment Marketing, we learn from Alex Wallce, Head of Talent Brand at The Knot Worldwide. Alex shares her experience creating an employer brand campaign with great internal and external results. Listen in for more on: Strategic Alignment: How to synchronize internal and external employer branding efforts for maximum impact Effective Campaign Examples: Insights into successful campaigns, including a case study of The Knot Worldwide's video series that drove 50 hours of watch time in three days. Boosting Brand Awareness: Techniques for using employer brand campaigns to enhance visibility and attractiveness as an employer. Engaging Current Employees: Best practices for leveraging employer branding to boost morale and maintain high engagement levels among team members.
By 2025, Gen Z is expected to make up ~27% of the global workforce. Is your content strategy ready? In this episode, we are joined by Stories Inc. Content Strategist and former university recruiter, Melissa Jones, to discuss early career recruiting and best practices for communicating with Gen Z. Listen in to: -Discover what Gen Z wants in the workplace, featuring the latest industry research -Learn how to create university recruiting content, including our favorite interview questions that get the best stories from intern and early career storytellers -Get inspired by successful early career storytelling campaigns from leading brands like Intel.
The mental health crisis is a growing epidemic: 1 in 5 U.S. adults experience a mental illness in a given year. And globally, mental health disorders cost businesses $2.5 trillion annually. During this previously recorded live webinar, Trane Technologies’ Global Wellness Leader Kristin Irby shares how her team built Trane’s Global Mental Health program amidst the pandemic, and the role employee storytelling played in driving program adoption and participation.