Scuba fitness is transforming diver safety, performance, and even retail sales. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, ad sales manager Britain Klein and publisher William Klein talk with Gretchen Ashton, founder of ScubaFit, about how fitness-for-divers programs can help dive shops thrive.

🕐Timestamps:

0:00 – Intro & Guest Welcome

0:45 – Who Is Gretchen Ashton?

1:10 – Why Fitness Matters for Divers

2:20 – Health Risks & Industry Trends

3:00 – Inside the ScubaFit Diver Program

4:40 – How Dive Shops Can Use ScubaFit

6:00 – Supporting Individual Divers

7:30 – Using Fitness to Build Community

9:30 – Additional Programs & Resources

11:00 – Closing Thoughts & Next Episode Preview

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