Dive Deep – Olympic Camera Duty, Marketing Tips & Tech Diving | August 2024 | Level UP Podcast
August 2024 Level UP Podcast Ep. 5: Dive Deep – Olympic Camera Duty, Marketing Tips & Tech Diving by Scuba Diving Industry Magazine Dives Deep With Our Writers Dive Deep: This episode features scuba divers working behind the scenes at the Paris Olympics, setting up underwater cameras to capture the action. Discover expert insights on running a successful dive shop, with tips on building a marketing plan that drives customer engagement. Guest: Britain Cline, Advertising Manager, Scuba Diving Industry Magazine DEMA Show: Announces the DEMA Show is 70 days away, highlighting advertising opportunities in the October issue of Scuba Diving Industry Magazine. Emphasizes the importance of planning ahead for exhibitors to promote show specials and new products. The expanded DEMA issue will be distributed in the DEMA Lobby free to attendees and will include an Exhibitor List. Guest: Scott Jones, DiveNewswire Public Relations at DEMA Show: Talks about the importance of PR for dive exhibitors to maximize their presence at the DEMA Show. Encourages planning ahead and highlights how exhibitors can creatively share news beyond just show specials. Guest: Jeremy Gabrielson, Naui Paris Olympics: Scuba Divers On Camera Duty at the Olympics: Shares his unique experience working as an underwater photographer at the Paris Olympics, discussing the challenges of moving underwater cameras and providing behind-the-scenes insights into the event. Guest: Alex Brylske, Eco Pro / Marine Conservationist Marine Conservation & Bad Photos: Discusses the role of "bad photos" in marine conservation and how showing less-than-perfect images can convey the true state of ocean ecosystems. Highlights the importance of balancing spectacular photos with realistic depictions of environmental issues. Guest: Jeff Cinciripino, Scuba Shack, Rocky Point, CT Dive Travel Programs: Explains the value of using a travel partner for dive travel programs, outlining how working with travel wholesalers simplifies logistics and provides peace of mind for dive shops and maximizes profits. Guest: Richard Thomas, International Scuba, Dallas, TX Technical Diving Programs: Discusses the pros and cons of dive retailers starting a technical diving program. Pros include increased sales from technical gear and re-engaging experienced divers. Cons include the high capital investment and the need for specialized staff training. Guest: DeAnn Olsen, Diventures Selling a Dive Business: Provides insights into the process of selling a dive business, focusing on EBITDA as a valuation tool. Emphasizes the importance of well-organized accounting records and being transparent about business expenses. Guest: Dan Orr, Dan Orr Consulting, Diggs, ID Diver Responsibility: Discusses the importance of personal responsibility in diving safety. Emphasizes that divers must take ownership of their own safety rather than relying solely on dive professionals or equipment. Guest: Cathryn Castle Garcia, C2G2 Productions, Azores, Portugal Marketing Plans for Dive Shops: Explains the importance of having a clear marketing plan for dive businesses, focusing on building relationships with customers. Shares insights into branding and guerilla marketing tactics to engage customers and drive sales. Guest: Jeff Bozanic, jeffbozanic.com, Huntington Beach, CA Rebreather Programs: Outlines key considerations for dive shops looking to start a rebreather program. Highlights the importance of identifying the target audience, selecting the right units, and ensuring proper support and instruction are in place.
