Timestamps:

00:00 Hosts Greg Holt, William Cline & Neal Watson introduce the Level Up Podcast.

01:00 William Cline shares DEMA show highlights and the importance of networking and storytelling in the dive business.

05:30 Neal Watson entertains with humorous trade show stories and insights into building lasting client relationships.

09:44 Cathryn Castle Garcia explains how targeting the ideal customer can enhance marketing strategies and grow dive businesses.

16:35 Dr. Alex Brylske discusses the threat of invasive soft corals and provides tips for reporting and protecting reefs.

25:24 Jeff Cincirpino encourages dive pros to shape DEMA’s future through committee participation and peer-to-peer presentations.

30:56 Gil Zeimer reflects on his first dive experiences and offers strategies to engage new diver ...