Scuba retail success starts with connection—and no one does it better than International Scuba in Dallas and Frisco, Texas. In this debut episode of Level Up: From Behind the Counter, we sit down with Rich Thomas and Jen Adams, two of the industry's most passionate dive professionals, to uncover how they’ve built one of the most engaged scuba communities in the U.S.

🕒 Timestamps:

00:00 Intro