Episode Highlights

• The "Hand-to-Hand Combat" Phase: Kevin and Victor discuss the early days of guerrilla marketing—from sponsoring local teams for $50 to paying employees' wives to scout leads in Facebook groups.
• The Owner-Operator Trap: Kevin recalls the grueling days of installing units by himself in 150°F attics, crying from the stress of not being able to afford help.
• The Turning Point: The moment Kevin realized he was "the rot at the head of the fish" and made the life-altering decision to get sober and overhaul his health.
• Scaling in a Tiny Market: How they achieved $1.2M months in a rural area with no local equipment distribution and a limited talent pool.
• Ultramarathons & Business: Why suffer ...