This is the conversation the travel industry isn’t having… but needs to.

In today’s Sacred Cow Tuesday, Courtnie Nichols breaks down the real gap holding travel advisors back: They’ve been taught how to sell and plan travel—but not how to build wealth from it.

Because booking more trips doesn’t automatically lead to more freedom. And more revenue doesn’t mean you’ve built a sustainable business.

This episode dives into the missing pieces—financial literacy, pricing strategy, cash flow, and building a business that actually supports your life.

If you’ve been growing but still feel overworked, underpaid, or unclear on your numbers… this one is for you.