People don’t buy what you do. They buy why you do it.

In this episode of Running It, Ozge McAree shares a story that began with a search for a new signature fragrance and ended with one of the most important business lessons she has ever learned.

From trying to become an “oud person” to a conversation with her niece about authenticity, Ozge reflects on why what works for one person doesn’t always work for another. The episode explores personal branding, business growth, entrepreneurship, sales, leadership, customer relationships and the power of staying true to who you are.

Ozge also shares the story of one of the very first customers who said yes to her business and the words that stayed with her for almost twenty years:

“I like your story.”

Whether you’re a business owner, entrepreneur, leader, salesperson or someo ...