Rejection or Resistance?
Note sull'episodio
What if most rejection isn’t actually rejection?
What if what we’re experiencing is something much more natural?
Resistance.
In this episode of Running It, Ozge McAree explores a powerful concept inspired by Steven Pressfield and shares how understanding resistance can completely change the way we approach sales, leadership, business growth and decision-making.
After more than two decades in sales leadership and business ownership, Ozge reflects on why customers resist change, why business owners delay decisions, and why we often mistake hesitation for rejection.
From customer objections and sales conversations to leadership decisions and personal growth, this episode challenges the way we think about resistance and offers a practical perspective on moving forward when progress feels uncomfortable.
If you’ve ever heard:
“We’ve always done it this way.”
“We’re happy with our current supplier.”
“Maybe next year.”
Then this episode is for you.
Key Takeaways:
• Why resistance is a natural part of human behaviour
• The difference between rejection and resistance
• Why customers resist change
• Sales lessons every business owner should understand
• Leadership, decision-making and growth
• How resistance impacts business success
• The simple mindset shift that can change the way you handle objections
Because resistance rarely says don’t do it.
It usually says do it later.
And later has probably stolen more opportunities than failure ever has.
This is Running It.