What if most rejection isn’t actually rejection?

What if what we’re experiencing is something much more natural?

Resistance.

In this episode of Running It, Ozge McAree explores a powerful concept inspired by Steven Pressfield and shares how understanding resistance can completely change the way we approach sales, leadership, business growth and decision-making.

After more than two decades in sales leadership and business ownership, Ozge reflects on why customers resist change, why business owners delay decisions, and why we often mistake hesitation for rejection.

From customer objections and sales conversations to leadership decisions and personal growth, this episode challenges the way we think about resistance and offers a practical perspective on moving forward when progress feels uncomfortable.

If you’ve ev ...