Justin Griffiths - How important is a Brand culture in a corporate setting? From onboarding to scaling, living your Vision and Value statement makes all the difference.

Yep, I'm interviewing my partner, my spouse, and my best friend. Justin Griffiths comes from the corporate world, the technology sector. And his perspective on building and cultivating a Brand culture is fascinating to me. Your Brand begins at the interview, (whether that's a new team member or a client or vendor), and it extends long beyond your time working with them. Your Vision statement is more than a plaque on the wall - it's a way of being. And the more you can incorporate that into your daily behavior, the more consistently each team member lives it, the more effective your Brand Message will be.

Justin Griffiths is a compassionate and innovative start-up technology leader with more than 20 years engineering experience as a code monkey and 10 years of experience in people and organizational leadership. He builds collaborative,  ...