Note sull'episodio
In this episode, we explore how Shell partnered with paytunes to launch a precision-focused digital audio advertising campaign targeting affluent commuters and premium vehicle owners in Bangalore.
Running across Spotify, JioSaavn, YouTube Music, and in-car streaming environments, the campaign leveraged short-form Hinglish and Kannada audio creatives to connect with listeners during high-attention commute moments.
Key campaign highlights include: • 1.20× Listen-Through Rate uplift • Strong engagement among premium drivers and urban commuters • Mobile-first and in-car targeting strategy • Precision audience segmentation using automotive and finance interest signals • Consistent performance across Bangalore’s premium listener base
We also discuss why digital audio is becoming one of the most effective channels for automotive, fuel, and mobility brands looking to build attention, recall, and engagement in an increasingly distracted digital landscape.
If you want to understand how contextual audio advertising can influence premium consumers during real-world moments, this episode is for you.