In this episode, we break down how PNG Jewellers partnered with paytunes to run a high-performing digital audio advertising campaign across Spotify, YouTube Music, and JioSaavn in 10 Indian cities.

Discover how non-skippable 30-second Hindi audio ads helped PNG Jewellers achieve: • 1.70× higher CTR than industry benchmarks • 1.09× Listen-Through Rate across all markets • Strong engagement from both metro and Tier-2 audiences • Consistent performance across Mumbai, Pune, Kanpur, Varanasi, Gorakhpur, Patna, and more

We explore the strategy behind multi-platform audio advertising, frequency optimization, affinity targeting, companion banners, and why digital audio is becoming one of the most effectiv ...