Multifamily Matters

Multifamily Matters

di Paul Marks

08/3/2026 Multifamily Matters, Ep. #436 "The Business of Serving People."

A conversation with longtime multifamily industry veteran, the fabulous Rebekah Rawlins, the CEO and Founder of True Property Management... discussing why strong multifamily operations begin with a welcoming leasing experience, quality housing, responsive service, and a deeper understanding of residents’ needs, especially during challenging economic times.

07/27/2026 Multifamily Matters, Ep. #435 "BEYOND THE BALANCED SHEET"

A conversation with longtime multifamily industry veteran, the fabulous Keith Rosenthal, the Chief Financial Officer of MAXX Properties... discussing why the balance sheet matters, why distributions do not always represent profits, how month end reporting should drive action, and how finance can improve operations and become a competitive advantage.

07/20/2026 Multifamily Matters, Ep. #434 "What Operators Actually Need"

A conversation with a long-time multifamily industry veteran, the fabulous Stephanie Gubiotti, an Advisor with the Foundation for Innovation in Real Estate... discussing the real, on-the-ground realities of multifamily operations, why proptech and innovation often fail in practice, what actually works when people, process, and technology align, and how trust, lived experience, and responsible innovation are shaping a more sustainable future for operators, teams, and residents alike.

07/13/2026 Multifamily Matters, Ep. #433 "Operating In The Lone Star State: Lessons From A Texas Multifamily Operator"

A conversation with longtime multifamily industry veteran, the fabulous Arleen Garza, the Co-Founder and Principal with REEP Equity... discussing why San Antonio, Austin, and Houston continue to be attractive multifamily markets, the unique challenges and opportunities of operating in Texas, strategies for scaling across multiple markets without losing focus, and the disciplined approach needed to navigate changing regulations, resident expectations, and the state's evolving multifamily landscape.

07/06/2026 Multifamily Matters, Ep. #432 "Stop Laying Off The People Who Should Be Running Your AI"

A conversation with longtime multifamily industry veteran, the fabulous Jamie Gorski, the Founder & President Catchpoint Collective... discussing why multifamily companies should rethink workforce reductions in the age of AI, exploring why customer experience, marketing, and training professionals are ideally positioned to lead AI initiatives, how organizations can reskill existing employees instead of replacing them, and why long-term success comes from using AI to amplify people rather than eliminate them.

06/29/2026 Multifamily Matters, Ep. #431 "Building A Superhighway To Housing"

A conversation with a longtime multifamily industry veteran, he is a multifamily industry icon, and the immediate past Chair of NMHC, the fabulous Jim Schloemer, the CEO of Continental Properties … discussing what housing providers, state and local governments, and federal policymakers must do to increase attainable rental housing, the impact of current Road to Housing legislation, and what the future of the rental housing market could look like, depending on whether meaningful action is taken to address housing supply.

06/22/2026 Multifamily Matters, Ep. #430 "Best of Multifamily Matters: Multifamily Leadership Teams That Win"

A conversation with a long-time multifamily industry veteran, the fabulous Amy Jones, the Executive Vice President of Management with The Garrett Companies... discussing how intentional hiring, leadership alignment, accountability, mentorship, and continuous training create high-performing multifamily teams that consistently win through culture, collaboration, and leadership development.

06/15/2026 Multifamily Matters, Ep. #429 "The Real Driver of High DQs Isn’t Fraud"

A conversation with a long-time multifamily industry veteran, Kim Olander, the Director of Compliance at 11Residential, and Henson Orser, the CEO & Founder of Two Dots... discussing why rising delinquency and default rates are often driven by manual income verification, overrides, and inconsistent underwriting processes rather than fraud itself, and how faster, AI-powered verification can reduce risk, improve occupancy, ease the burden on onsite teams, and create a better applicant experience.

06/08/2026 Multifamily Matters, Ep. #428 "BEST OF MULTIFAMILY MATTERS: MULTIFAMILY’S NEXT COMPETITIVE ADVANTAGE ISN’T TECHNOLOGY…IT’S LEADERSHIP DISCIPLINE."

A conversation with long-time multifamily industry veteran, the fabulous Shelley Watson, Executive Vice President of Operations of Morgan Group... discussing why, despite the industry’s focus on AI and automation, true competitive advantage comes from disciplined leadership, EOS implementation beyond the executive team, weekly scorecards, and the “Desert Island Test,” the power of Rocks and alignment, and how solving root issues through clarity and structure ultimately creates speed, freedom, and sustainable advantage. Multifamily's Next ...

06/01/2026 Multifamily Matters, Ep. #427 "BEST OF MULTIFAMILY MATTERS: WHY GOOD INTENTIONS AREN’T ENOUGH"

A conversation with longtime multifamily industry veteran, the fabulous Jennifer Sutter, Executive Vice President of Property Management with ACENTO Real Estate Partners... discussing why strained vendor-operator relationships are usually systemic rather than personal, how vague partnership language, verbal approvals, delayed payments, and undocumented scopes create financial risk and internal friction, and how clear approvals, clean invoicing, shared accountability, and timely payments reset the relationship to build trust, protect both sides, and ultimately benefit residents and communities.

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