Could NBL27 be the season Australian basketball gets significantly bigger?

With the new NBL season tipping off on September 19, Saturday night basketball is coming live and free to Nine and 9Now — giving the league a major opportunity to reach new and casual fans.

Geoff Dyer, Director of Programming for 9Network & 9Now, joins Scott Keenan on Moneyball – The Business of Sport to explain why Nine invested in the NBL, why it chose a Saturday night doubleheader and where basketball fits into Nine’s wider sports broadcasting strategy.

Geoff says Nine could already feel momentum building around the NBL through television ratings, mainstream media coverage and social media. Now the broadcaster wants to use the wider Nine business to help take Australian basketball to a ...