Who Owns Greatness in Football?
Who Owns Greatness in Football?
Moneyball - The Business of Sport di Scott Keenan | Sports Business Commentator & Brand Strategist
E25
17 lug 2026
14:05
Note sull'episodio

A trademark fight between FIFA and the owners of the Ballon d'Or has opened up a much bigger question: who gets to define greatness in world football?

FIFA is seeking trademark protection for FIFA GOLDEN BALL around the world, including in Australia, but the move has been challenged by the owners of the Ballon d'Or — football's most prestigious individual award. The complication? Ballon d'Or literally translates as Golden Ball.

In this episode of Moneyball, Scott Keenan speaks with Alex Sutcliffe, Chartered Trade Mark Attorney at Reddie & Grose, about the dispute and what it reveals about power, prestige and mone ... 

Parole chiave
business marketing
Football
sports media rights
Soccer
FIFA
World Cup
Intellectual Property
sports awards