Emergency Episode: Reports suggest the NRL has agreed in principle to a new media rights deal worth around $5 billion over seven years from 2028, potentially making it the biggest media rights agreement in Australian sporting history.

If confirmed, Nine would retain State of Origin, the Grand Final and three games per week, while DAZN-owned Foxtel and Kayo would continue as the home of every match and every final outside the decider.

After months of speculation involving Amazon Prime Video, Stan Sport, and Seven, the reported outcome also raises an interesting question: if the broadcast structure stays largely the same, what gets better for fans?

In this emergency episode of Moneyball: The Business of Sport, Scott Keenan breaks down what has been reported, why competition in negotiations matters, and what questi ...