What happens when you win an Olympic silver medal… and it still feels like failure?

At the 2026 Winter Olympics, Scotty James claimed his third Olympic medal — yet instead of celebration, the moment carried something far more complex. In real time, he made a decision that defines elite sport: he would return again in 2030 for a sixth Olympic campaign, chasing the only medal he hasn’t won — gold.

In this episode of Moneyball – The Business of Sport, host Scott Keenan unpacks that mindset with Jacqui Louder, Sports & Exercise Psychologist at Performe, to understand what drives athletes like Scotty at the very edge of performance.

This is not just a story about winning and losing. It’s about identity, obsession, and what happens when excellence becomes the baseline — not the goal.